Turning ideas into impact.
Curious by nature, I dig into messy problems alongside the people who live them, then shape ideas that make a real difference.
Strategy with a design eye.
Innovation strategy
Spotting opportunities and shaping them into clear, actionable directions.
User research
Asking "why" until the real needs, pain points and motivations surface.
UX and CX design
Designing journeys and interfaces that feel effortless at every touchpoint.
Prototyping and testing
Making ideas tangible fast, then refining them with real users.
Projects I'm proud of.
Case studies are password protected to respect client confidentiality. Ask me for access.
RSAF · Innovation programme ProtectedUnlock case study →Building a culture of innovation
Consultancy, a website, a playbook and a festival
OnlinePajak · Tax platform ProtectedUnlock case study →Making tax reporting effortless
Redesigning key features for individuals and businesses
Standard Chartered · FinTech Bridge ProtectedUnlock case study →Connecting start-ups with partners
A platform for fintech collaboration and growth
DBS · Wealth management ProtectedUnlock case study →Insights for high-net-worth clients
Research to design better wealth experiences
Singapore Food Agency · Farmer profiling ProtectedUnlock case study →One view of every farm
Centralising farmer profiling and data collection
KK Women's and Children's Hospital · Mission I'MPossible ProtectedUnlock case study →Earlier support for every child
Connecting education, healthcare and social services
asking
why?
Hey, I'm Jia Xin.
A design and innovation consultant who believes the best ideas start with a good question.
I'm currently at frog, part of Capgemini Invent, leading end-to-end research and design across digital transformation projects, facilitating client workshops, and turning findings into insights that shape what gets built. My work spans government, fintech and healthcare, and my curiosity is my secret weapon in all of it.
I hold a Bachelor of Design (Communication Design) with Distinction from RMIT University.